Professional A/V

Distinguish the Sound Experience the Difference.

Our Vision

Dominate the professional sound and lighting market in Middle East and Africa with unsurpassable quality and standard of products and service.

Our Mission

Satisfy the needs of customers by providing products of high quality and standard as well as excellent service.

About the Company

Mr. Vithaldas Vallabhdas Karani founded V. V. & Sons in 1958. It was established as the first store in Dubai.

Professional Division was formed in 1993 to cater the bustling business of professional sound and lighting industry. Located in a 3000 sq. ft facility housing more than 20 internationally renowned brands in the industry of sound and lightings.

The Division has become the largest distributor of professional products in the region. Installation per se is not the focus of the division furthermore design and supply management can be extended to clients to meet their specific requirements ensuring customer satisfaction as end-result.